Puntomatic saw a 20.7% increase in sales, thanks to a campaign that decided not to talk about how well the product cleans, and instead spent its advertising budget to promote the EQUAL DISTRIBUTION OF HOUSEHOLD CHORES.Hundreds of PERSONALIZED WASHING MACHINES were sent, a website was created where women could post on a “DIRTY LIST” the names of men who don’t help out, TV commercials were aired, and thousands of men were given CLASSES ON HOW TO DO LAUNDRY out of a traveling bus all over Spain.A DETERGENT FIGHTING FOR A SOCIAL CAUSE.