A small publishing house ("La Discreta" publications) fulfilled a 180% of its objectives selling a good novel (Tango for a wounded co-pilot) by an unknown author (David Torrejón) in the main distribution points, with a limited budget.

For the first time a book begins on paper and finishes on a microsite where the reader needs to use the correct clue to access the end of the book. The campaign turns the reader into a coauthor who gets involved in the book’s plot, and is able to suggest a new ending.